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The Lorige team with Lorige USA LLC had the pleasure to organize a two-part event to celebrate the launch of Lorige in this USA and the opening of the first retailer in the US, The Timepiece Collection. This event, dedicated to motor racing and exceptional watchmaking, was an opportunity for the Geneva-based team to meet their American clients, give them a further insight into the Lorige universe and to present the two new Lorige models.
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In late December 2025, MJ Group extended an invitation to Lorige to become an official partner of the Gala d’Hiver 2025, hosted in the prestigious setting of the George V Hotel. Conceived as an exclusive charity evening dedicated to road safety, the event echoed values deeply shared by Lorige. Honored by this collaboration, Lorige naturally embraced the initiative and welcomed a select group of clients to experience this exceptional moment of elegance, commitment, and purpose.
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Lorige unveils two new versions of the BL-Evolution iconic model. Crafted through Lorige’s patented process from the Carbon/Carbon brake pads of the Aston Martin Valkyrie Hypercars of Lorige’s partner team, the Heart of Racing Team.
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Lorige celebrate its participation in the exclusive GMT world safari 2025 alongside worldwide renowned brands. From October 26 to November 1, a select group of 18 horology aficionados from around the world had the unique opportunity to experience a one-of-a kind adventure, organized by GMT Magazine Team, that invite them into the inner watch making stories of leading Swiss watchmakers manufactures.
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Lorige is delighted to announce that the renowned Danish driver and two-time WEC LMGT3 Champion, Marco Sørensen, will take on the role of official Lorige ambassador. As the partnership between Lorige and the Heart of Racing Team has been announced in October, it appears naturally that Marco and Lorige has a common story to write.
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Lorige is proud to announce its appointment as the Official Timekeeper of Heart of Racing Team in WEC and IMSA, a partnership that reinforces Lorige’s dedication to world-class precision, innovation, and charitable impact within the global motorsport community.
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Today proudly announces the establishment of Lorige USA LLC as its exclusive distributor in the United States. The new USA distributor will focus on expanding the retail presence of the brand as well as direct engagement with end customers and fans.
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In the image of Lorige watches, pushing back the limits of time and performance, Pipo Derani is a competitor who perfectly embodies the brand’s values. His reputation was further enhanced in 2024 when he took pole position in the 24 Hours of Daytona International Speedway, setting a new record on this iconic circuit.
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Having been at the heart of the Lorige adventure since its creation in 2018 with the design and manufacture of the brand’s first two calibers, Timeless SA, through Georges Leger and its partners are renewing their collaboration and strengthening their commitment to Lorige.
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For this model, Lorige delves into the history of
motor racing to create an unusual timepiece whose case is machined from the carbon/carbon brake pads of the McLaren MP4/8 driven by Ayrton Senna during the 1993 season. Ayrton Senna, a three-time F1 world champion, finished second in that season after an epic duel with Frenchman Alain Prost.
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Accustomed to the podiums, COOL Racing intend to play an important role in the LMP2 class this season with its two-car entry and for which the drivers have been announced several days ago. From the passion to the will of their two co-founders, all the elements are gathered to be at the forefront of the european endurance competition this year.
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Based on the first relationship between Paul Di Resta and Lorige with the United Autosports parternship for the BL-Endurance « Bleu 24h » series, naturally the relation became stronger and the Lorige team wished to be on his side for his quest of ultimate performance as a new page of motorsport is being written.
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Like Lorige’s first model, the BL-Endurance, that required over 2 years of development, including test phases to check the reliability of the brand’s LOR-PR01 caliber and approve the reprocessed carbon/carbon material, the Peugeot 9X8 has begun development phase trials this winter, scheduled to last a few months while it “sharpens its claws”.
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Lorige and United Autosports will be working together to create a bespoke watch collection, using the brake pads from last season’s WEC race at Circuit of the Americas, Texas, where the team scored their second world championship race win in as many races. Lorige will also be creating a watch from the brake pads that were on the #22 Le Mans 24 Hours race winning car.
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BL-E Gris Circuit
BL-E Bleu 24h
BL-E Hyperblack
AS-01 Tourbillon